The State of SMS Marketing

The purpose of this eBook was to educate marketers about the opportunities and pitfalls of SMS marketing.

We decided to go with a simple these for this, featuring bright colors for the graphs and subtle text-messaging visuals throughout (my favorite being the bubble with the 3 dots to show that the section continues on the next page). Apple's "SF Pro" typeface was used to further add to the clean look and complete the text-message aesthetic.

The result of this was a very colorful, easy to read report that got a lot of positive feedback on release. View the full PDF here.