[project]
Validity product hubs
Client
Validity, Inc
Service
Branding
Web Design
Year
2021-2024
Role
Creative Director / Lead Designer
Year
2021-2024

Validity product hubs

Client
Validity, Inc
Branding
Web Design
Service
Creative Director / Lead Designer
Role

Validity Inc. is one of the largest email and data hygiene providers in the world, offering several different products and solutions to help clean and maintain email lists and CRM data. Since the majority of these products were well-established before they were acquired, we made the decision to structure Validity as a house of brands in order to showcase the products on their own.

The challenge with this approach was that we needed to establish and maintain these products as their own brands, each with it's own product hub that could stand alone as individual sites, while still keeping a consistent look and feel.

We created distinct branding for each of the products with individual logos, color schemes, and imagery, connected by a design system that streamlined design and development. This resulted in a unique look for Validity as a whole, giving each product it's own unique experience, while maintaining a basic brand cohesion.

No items found.
[Overview]

Validity Inc. is one of the largest email and data hygiene providers in the world, offering several different products and solutions to help clean and maintain email lists and CRM data. Since the majority of these products were well-established before they were acquired, we made the decision to structure Validity as a house of brands in order to showcase the products on their own.

The challenge with this approach was that we needed to establish and maintain these products as their own brands, each with it's own product hub that could stand alone as individual sites, while still keeping a consistent look and feel.

We created distinct branding for each of the products with individual logos, color schemes, and imagery, connected by a design system that streamlined design and development. This resulted in a unique look for Validity as a whole, giving each product it's own unique experience, while maintaining a basic brand cohesion.

No items found.

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