Dreamforce 2023

For those in the CRM community, Dreamforce is without a doubt the biggest event all year. Hundreds of businesses and tens of thousands of people descend onto San Francisco every year to meet, network, and most of all, push their brands.

Following our huge success at Dreamforce 2022, we needed to keep the momentum going and once again create something special. We wanted to be bigger than before. We wanted to be larger than life. We wanted to be... The Greatest CRM Show on Earth.

In the spirit of PT Barnum we created a theme that brought the big top to the booth. By using customized typography to appear hand-lettered and showcasing the product features as sideshow acts, we were able to create an aesthetic that was reminiscent of a vintage circus. This theme was carried over into the shirts and flyers, creating a complete look that made Validity stand out in a sea of competitors.

The results were incredible. Our booth was one of the most heavily visited in the conference, the subject of numerous tweets, and according to Salesforce Ben, one of the top 3 booths overall. The amount of leads generated surpassed all expectations and solidified the role that Dreamforce would play at Validity.