Sender Score

The goal of senderscore.org is simple: to help people grow their knowledge of email deliverability, and to become better senders.

The idea was to create a space where users could evaluate the health of their email program and learn how to improve it, without feeling like they are being sold a product.

While the tools were powered by Validity's data analytics, we wanted to keep the branding and experience very different from the Validity corporate identity. By using a very approachable typeface, a soft color palette, and some energetic design elements, we were able to create a simple and easy to use experience for the user.

This resulted in an extremely popular site that as generated hundreds of thousands of page views, helped countless marketers address and solve email deliverability issues, as well as driving users into the Validity sales funnel.